Vision
What Sets Us Apart
We aim to reshape and spread love in this world full of hate by encouraging youth and adolescents to understand, practice, and become pillars of self-love by using music, art, positive self-talk to inspire a life changing shift in mindset.
Societal norms for youth and adolescents seem to become detrimental to the inner workings of their minds. We are here to challenge what's become "normal," and to encourage and inspire a shift in mindset. We go LEF, not right.
Love. Evolve. Focus (L.E.F) is more than just a brand. It's a lifestyle.
Our Story
Tyrell Mitchell, Founder & CEO established LEF, LLC in 2015. Tyrell was inspired by his personal experience where he had a pivotal transitional shift. This significant shift was the start of his journey of self-growth and development.
It was the moment he was able feel empathy. He had grown emotional intelligence. He was able to feel and see that himself, as well as other all experience emotions. Even more importantly, he was able to connect on a emotional level with others.
Core Values
Accountability is the attitude and practice of willing individuals to take responsibility for themselves and to communicate with others about their choices and behavior so they can show their integrity and grow in maturity.
Honesty is the practice of speaking and acting truthfully, and being sincere and open in all your interactions. It means more than just refraining from lying, cheating, or stealing; it involves a commitment to reality and truthfulness even when it is difficult.
Respect means recognizing the inherent dignity, value, and rights of another person, regardless of differences in background, beliefs, or opinions. It is the "golden rule" of interaction, enhancing understanding and preventing conflicts by encouraging open dialogue and mutual appreciation.
Kindness is a broad character trait involving being friendly, generous, and considerate in your actions and demeanor. It is a general quality of benevolent and helpful action toward another person, often arising from empathy and compassion.
Altruism is a specific form of kindness defined by the selfless concern for the well-being of others, often involving a personal cost or sacrifice to the individual performing the act, and with no expectation of personal gain or reward in return.
Empathy is the ability to understand and share the feelings, perspectives, and experiences of another person as if they were your own. It involves putting yourself in someone else's position to grasp their emotional state and point of view.
Commitment is the state of being dedicated or bound, either intellectually, emotionally, or legally, to a particular course of action, person, relationship, or goal. It involves a willingness to invest time, energy, and resources to follow through on an obligation or promise, even in the face of difficulties or personal costs.